This vibrant and engaging social media campaign is designed to launch across multiple platforms, building excitement for Clementine’s limited-time Valentine’s Day drink. The campaign blends playful visuals, interactive content, and a cohesive brand story to captivate customers and drive engagement.

At the heart of the campaign is Berry, a lovable mascot who adds personality and charm to the marketing materials. She makes her debut in the product announcement post (pictured left) and will appear throughout the campaign in teaser posts, in-store signage, and interactive social media elements such as polls, stickers, and animated reels. By incorporating Berry into multiple touchpoints, the campaign creates a fun, recognizable theme that encourages customer interaction and brand loyalty.