Abbey Owens is a social media strategist and content creator with a Bachelor of Science in Social Media and Data Analytics and a minor in History with a 4.0 GPA. With over five years of experience in social media management, she specializes in developing data-driven strategies that optimize engagement and drive conversions. Abbey has successfully grown her personal social media presence to over 29,000 followers, accumulating more than 1.5 million likes. She has worked with brands and organizations to create compelling content, improve audience engagement, and increase brand awareness.

She is well-versed in nearly all social media platforms, with special expertise in TikTok and Instagram. Her technical skills include content creation, platform-specific strategy development, influencer marketing, and performance analytics. Abbey is highly proficient in Canva and Microsoft Office and is currently expanding her expertise in Adobe Creative Suite. She also utilizes tools such as Meta Business Suite and Google Analytics to track performance and optimize campaigns.

Beyond her professional work, Abbey is an avid reader who enjoys getting lost in a great book. She also loves spending time outdoors, whether hiking with friends or walking her dogs. A passionate animal lover, she is a proud pet parent to her cat, Pumpkin, and her two dogs, Heidi and Maisie.